PESAN SIMBOLIK PANDITA DI MEDIA SOSIAL FACEBOOK, INSTAGRAM, DAN YOUTUBE

Untung Suhardi, Ida Bagus Komang Prasada, Anak Agung Ketut Patera, I Made jaya Negara Suarsa Putra

Sari


Abstract

This thesis discusses the symbolic interpretation of Pandita's Message on Social Media. The purpose of this study is to find out the role and symbolic content of Pandita messagesuploaded via social media. This research is a qualitative research with a descriptive design. Data collection techniques used are interviews, observation, and documentation. Researchers collected data by observing texts contained in Pandita's personal social media accounts and collecting messages that could be used as research data, to determine the role of Pandita using social media in the digital era as now which makes social media as a means to convey religious devotional messages. and see the symbolic content of messages on each content uploaded through social media. The results showed that the role of Pandita using social media is as a form of adjustment to the development of the times as a medium that is considered to be able to facilitate a person to communicate through social media. This social media is used as a means to spread Dharma messages. Messages delivered through social media generally containteachings religious contained in the three basic frameworks of Hinduism but the delivery of Pandita messages on social media is very diverse and more dominant leads to the teachings of tattwa and decency in the three basic frameworks of Hinduism.

Keywords: Symbolic, role Pandita, Pandita Message, Media Social.


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Referensi


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