COMMUNICATION STRATEGY OF RELIGIOUS FIGURE IN MAINTAINING RELIGIOUS HARMONY IN SERIRIT VILLAGE BULELENG DISTRICT

Sari

Religious tolerance is actually inseparable from the role of religious leaders
who create and maintain harmony between religious communities. Tolerance needs to be built
in a multi-ethnic and religious society. Like Seririt village in Seririt District, Buleleng, Bali
Province is one of the villages consisting of several tribes and several religions such as Balinese,
Bugis,
Madurese,
Javanese,
Batak
and
others,
while
religion
has
four
religions,
namely
religion
Hinduism,
Islam,
Catholicism
and
Buddhism.
Tribal
and
religious
pluralism
residing
in

Seririt village certainly worries about the occurrence of conflict caused by differences in
beliefs and religious ways. Problem formulation, namely: (1) What is the role of Hindu religious
leaders in maintaining the harmony of religious people in Seririt Village, Buleleng Regency?
(2) What is the strategy of religious leaders in communicating the different beliefs that exist in
the Seririt Outflow in Buleleng Regency? (3) How to build community communication with
different religions so that religious harmony occurs in Seririt Village, Buleleng Regency? Theories
used
are
role
theory,
social
interaction
theory
and
symbolic
interactionalism
theory.
Qualitative
method.
Keywords: Strategy, Communication, Religious Leaders, Maintaining Religious Harmony