PESAN PERSATUAN DALAM KEBHINEKAAN DALAM VIDEO MUSIK WONDERLAND INDONESIA OLEH ALFFY REF feat NOVIA BACHMID (PERSEPKTIF SIMIOTIKA FILM)

Sari

ABSTRACTWith the development of technology that is so massive and the birth of so many social media platforms, it encourages more and more media to become a place that is used to convey mass messages. With the many social media platforms currently available, one of which is YouTube, encouraging the birth of so many audio-visual communications that can be uploaded for free by anyone, anytime and anywhere. One of the video on YouTube is a music video clip entitled "Wonderland Indonesia" by Allfy Rev feat Novia Bachmid. This video clip conveys a message about unity in diversity in Indonesia, where the messages is conveyed through the form of visualization that is shown in the music video and also through songs from the music video. This can be seen from the many positive responses through the comments column and also the number of likes that reach up to 2.5 million people in less than 2 months.Keywords: Music Video Wonderland Indonesia, Film Semiotics, Mass Communication